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Wear the Game. Be the Change.

Did you know every year 4 million 'new', last-seasons football shirts are destroyed in order to sell more merchandise?

Help us give them a new purpose. Our social enterprise gives back every step of the way.

We upcycle unused football shirts into fashion-forward items, handmade by talented refugees. 100% of our profits go to building football playgrounds and learning opportunities for underprivileged kids in Ghana.

Happy customers. Happy kids and refugees. Happy earth - sounds cool, right?

MAKE

Syrian Refugees in Europe

Providing purpose, independence and cultural integration

The immigration process in The Netherlands can take up to two years. Just imagine having to wait day-in day- out, without clear direction or purpose. People like me and you. Oftentimes these refugees were working in successful workplaces in their country of origin, like Syria.

We now provide these skilled people with an opportunity to do what they love, making a fair salary and feel seen again. Working at our Workplace in Amsterdam, they also learn more about Dutch culture. A true win-win-win! AND…at the same time time we invite Dutch primary school classes to visit our Workplace. The football shirt of the kids’ favourite team is a great carrier to explain the consequences of fast-fashion and the importance of upcycling.

PLAY

Kids being ... Kids in Ghana

Building confidence, learning skills and creating hope

Disadvantaged children in Ghana face numerous challenges when accessing sport. This includes poor quality playing equipment, lack of access to sports facilities, financial barriers and unsafe environments. As a result, and whilst football is very popular, young people find it harder to enjoy the benefits that regular sport and exercise can provide.

Using the proceeds of the fashion products sold, we ensure that children facing disadvantage have free, easy and safe access to sport. Using the profits made from selling the upcycled sports kits. We work together with the football clubs, raise additional fundraising, and partner with trusted community organizations in Ghana. Our programmes are proven to boost the physical, mental and social wellbeing of those that access them.

LEARN

Teaching Kids in Ghana

Learning to become independent and strong individuals

Children in Ghana face a serious lack of educational opportunities - crucial education to eventually get them out of the 'cycle of poverty'. Not only do they lack basic Physical education (HIV/ Aids, Malaria, sanitation), but also Mental education (yourself, working in a team) and Financial education (spending and savings)

Using the proceeds of the fashion items sold, we ensure these young people facing disadvantage are empowered with the tools to live happy and healthy lives through our innovative health education programmes. We train our youth leaders to deliver Physical, Mental and Financial health education directly to the youngsters in our local communities. Utilizing our award-winning play-based learning methodology, education is delivered through sports coaching and is proven to positively impact the knowledge, behaviour and attitudes of those accessing the programme. For example, participants are more than three times more likely to seek support when needed.

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